Madison Lane underwrote and made a minority equity investment in the acquisition of PrimoHoagies, a leading Italian specialty sandwich franchisor with a strong brand, differentiated product offering, and compelling unit-level economics. Founded in South Philadelphia in 1992, PrimoHoagies has grown from a single location to 127 active stores across 12 states, reflecting the brand’s enduring customer appeal and scalable franchise model. The company has also earned national recognition, including being named Best Sandwich Shop in America by USA Today for three consecutive years from 2023 through 2025.

Madison Lane supported the transaction through a combination of capital investment, underwriting, transaction structuring, and capital formation. Our involvement positioned the sponsor group to execute efficiently and build long-term value around a proven consumer brand with meaningful runway for continued expansion.

Madison Lane approaches each investment as a long-term partnership, combining investment judgment, flexible capital, and execution capabilities to support durable value creation.